The COVID pandemic was a sobering reminder for many that preparedness should never take shortcuts. The effects on “business as usual” were devastating, with travel restrictions and office closures causing significant problems in communication throughout the country. Yet, these challenges also gave birth to new opportunities.

The recent report by cybersecurity firm FireEye showed that 66% of businesses have admitted they felt the pandemic exposed weaknesses in their digital strategy.

The communication strategy for your business is an essential tool in helping you serve the needs of both current and future customers. With economic recovery taking hold across many regions, it’s more important than ever to have a well-researched plan that can withstand any disruption on par with what happened during The Great Recession – when businesses were left without employees or infrastructure due mainly because they didn’t know how best protect themselves from risk factors like this happening again.

BNS has a unique insight into the many and varied ways that businesses deploy communications technologies to meet their challenges.

Below are some of the more common use cases we’ve observed for communications platforms as a service:

Appointment and reminders

• Appointment confirmations
• Scheduling system communications
• Appointment reminders
• Appointment amendments or alterations

Security and Compliance

• Two-factor authentication
• Secure communication platform
• Sending and receiving sensitive documents
• Maintaining compliance and privacy controls

Urgent notifications

• Crisis management
• Worker safety
• Patient notifications
• Banking security notifications

Marketing and sales communications

• CRM updates
• Promotional marketing messaging
• Lead nurturing
• Sales outreach

Updates and Confirmations

• Dispatch and delivery updates and confirmations
• Booking confirmations
• Contact centre communication
• Billing confirmations

Education and Awareness

• Student engagement
• Charity Outreach
• Government awareness programmes
• Surveys

Internal Communication

• Remote work communication
• Workplace transformation
• Employee satisfaction and wellbeing
• Internal staff communication tools